inCOLOR

Creative Marketing // ux, Copy & Storytelling

Lígia spent 15 years leading content marketing in global startups. She’s built brand voices and drove 7-figure launches across wellness, design, music and hospitality.
inCOLOR is her studio. We develop content marketing campaigns for creative teams and startups.

B2B DESIGN MAGAZINE
EDITORIAL
copywriting
distributed in 50+ countries

album rollout campaigns
storytelling
moodboards
artist bios
press releases

UX
Blog & SEO
Newsletter
Affiliate marketing
Led team of 7
+30% organic traffic
+21% conversions

bootstrapped €200K
Organic content marketing
funnel design
600+ hours events
3.85% conversion
USA, Belgium, Spain, Mexico

B2B newsletters
20 leads per send
55% open rate
CTR from 0 to 4.5%

lead magnets
online & offline events
b-corp community
+14% leads in 3 months
automated 360+ hours/year

brand voice
immersive events
production decks
scripts & treatments
ideation

+40% revenue funnel design
affiliate marketing
brand voice & personas
landing page
community

concept lab

task:
LUSH cosmetics Halloween activation, no shelves

our take:
bath bombs hang from trees
basket to forage
test potions in forest “rivers” (sinks)
witch gives you a poisoned apple (red bath bomb)
market stalls & bonfire
glowing jars
herby air

task:
turn period health into an immersive pop-up

our take:
walk-through installation that makes each menstrual phase sensory. texture, light, scent, breathwork, movement. product recommendation at exit.

task:
New Year’s launch without using packaging

our take:
decadent 1920s New Year’s party
but galactic
edible bubbles
dessert you spread on skin (body cream)
shots in perfume bottles
euphoric & indulgent

task:
sell LEGO without showing the product

our take:
City intervention: chalk stations on blank walls, balloons fileld with paint and darts, hopscotch#RememberPlay