inCOLOR

BRAND ACTIVATIONS // COMMUNITY EVENTS // CAMPAIGN STORYTELLING

Lígia spent 15 years leading content, campaigns and brand storytelling for global startups and creative teams. She’s built brand voices and driven 7-figure launches across wellness, design, music and hospitality. inCOLOR is her studio. We develop activations, immersive events and campaign stories built around nostalgia, wonder and emotional memory.

beach wedding
interactive
decoration
event management
silent disco
brazil

community
influencers
interactive
brand touchpoints
partner pitch deck
in-kind sponsorships
lean production
antwerp

b2b
multisensory
ideation
moodboard
showroom experience
china

brand voice
immersive dining
production decks
scripts & treatments
ideation
london

album rollout
music video
storyboards
moodboards
press
NYC

bootstrapped €200K
Organic content marketing
funnel design
600+ hours events
3.85% conversion
USA, Belgium, Spain, Mexico

lead magnets
online roundtables
b-corp community
+14% leads in 3 months
automated 360+ hours/year
amsterdam

+40% revenue funnel design
affiliate marketing
trade fairs
community
belgium

UX
Blog & SEO
Newsletter
Affiliate marketing
Led team of 7
+30% organic traffic
+21% conversions
sao paulo, barcelona

concept lab

task:
LUSH cosmetics Halloween activation, no shelves

our take:
bath bombs hang from trees
basket to forage
test potions in forest “rivers” (sinks)
witch gives you a poisoned apple (red bath bomb)
market stalls & bonfire
glowing jars
herby air

task:
turn period health into an immersive pop-up

our take:
walk-through installation that makes each menstrual phase sensory. texture, light, scent, breathwork, movement. product recommendation at exit.

task:
New Year’s makeup launch without using packaging

our take:
decadent 1920s New Year’s party
but galactic
edible bubbles
dessert you spread on skin (body cream)
shots in perfume bottles
euphoric & indulgent

task:
sell LEGO without showing the product

our take:
City intervention: chalk stations on blank walls, balloons fileld with paint and darts, hopscotch#RememberPlay