inCOLOR

BRAND ACTIVATIONS // COMMUNITY EVENTS // CAMPAIGN STORYTELLING

Lígia spent 15 years leading content, campaigns and brand storytelling for global startups and creative teams. She’s built brand voices and driven 7-figure launches across wellness, design, music and hospitality. inCOLOR is her studio. We develop activations, immersive events and campaign stories built around nostalgia, wonder and emotional memory.

B2B DESIGN MAGAZINE
EDITORIAL
copywriting
distributed in 50+ countries

album rollout campaigns
storytelling
moodboards
artist bios
press releases

UX
Blog & SEO
Newsletter
Affiliate marketing
Led team of 7
+30% organic traffic
+21% conversions

bootstrapped €200K
Organic content marketing
funnel design
600+ hours events
3.85% conversion
USA, Belgium, Spain, Mexico

B2B newsletters
20 leads per send
55% open rate
CTR from 0 to 4.5%

lead magnets
online & offline events
b-corp community
+14% leads in 3 months
automated 360+ hours/year

brand voice
immersive events
production decks
scripts & treatments
ideation

+40% revenue funnel design
affiliate marketing
brand voice & personas
landing page
community

concept lab

task:
LUSH cosmetics Halloween activation, no shelves

our take:
bath bombs hang from trees
basket to forage
test potions in forest “rivers” (sinks)
witch gives you a poisoned apple (red bath bomb)
market stalls & bonfire
glowing jars
herby air

task:
turn period health into an immersive pop-up

our take:
walk-through installation that makes each menstrual phase sensory. texture, light, scent, breathwork, movement. product recommendation at exit.

task:
New Year’s launch without using packaging

our take:
decadent 1920s New Year’s party
but galactic
edible bubbles
dessert you spread on skin (body cream)
shots in perfume bottles
euphoric & indulgent

task:
sell LEGO without showing the product

our take:
City intervention: chalk stations on blank walls, balloons fileld with paint and darts, hopscotch#RememberPlay